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Has anyone ever told you to "charge your worth"? It's ChatGPT's favorite pricing suggestion, and it's well-meaning advice…

But here's the problem: you're not selling you. And when you base your price on your worth, every sales conversation turns into an audition where you're trying to prove you deserve what you're charging.

In this episode, I break down why "charge your worth" keeps service providers stuck, what to actually base your price on, and how shifting your focus from you to your client's outcomes eliminates pricing anxiety for good.

Why "charge your worth" is well-meaning but fundamentally flawed pricing advice

What happens to your nervous system when you think you're selling yourself

Why your proposal isn't a resume (and what it actually is)

What clients are really buying (it's not you)

The questions to ask yourself before your next proposal to shift to outcome-based pricing

Why believing in the value you create eliminates pricing anxiety completely

Stop trying to charge your worth. Your price isn't about you. it's about the value of the outcomes and results your clients can create through working with you. And when you take the time to genuinely think through that value and believe it, you will never again question your pricing.

Need help with your pricing strategy? ⁠⁠Book a Discovery Call with Shannon⁠⁠

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Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing.

Hosted by ⁠⁠Shannon Mattern⁠⁠, Pricing Strategist, creator of the Package Matrix™ Framework and Founder of the ⁠⁠Web Designer Academy⁠⁠.