You're undercharging. And no, it's not because you lack confidence or don't "know your worth." That's what everyone tells you, right? Just charge more. Believe in yourself. Fake it till you make it.

But here's the truth: undercharging isn't a mindset problem. It's a systems problem.

In this episode, I'm breaking down the real reasons photo booth owners leave thousands of dollars on the table—and spoiler alert, it has nothing to do with your self-esteem. It's about unclear offers, fear-based pricing structures, and a complete failure to communicate the actual value you're delivering.

I've seen this pattern play out hundreds of times. Business owners who are talented, experienced, and delivering exceptional work... charging basement prices because they don't have the infrastructure to support premium pricing. They're winging it with every quote, guessing at numbers, and hoping clients will say yes.

That stops today.

You'll learn exactly why you're stuck in the undercharging cycle and—more importantly—how to break out of it. We're talking about the difference between selling "a photo booth" versus selling a branded experience that drives ROI. We're talking about productizing your offers so clients can actually understand what they're buying. And we're talking about why premium clients aren't rejecting you because of price—they're rejecting you because you're not speaking their language.

This isn't about charging more just because. It's about understanding what you actually deliver, building offers that reflect that value, and positioning yourself so the right clients understand why you're worth it.

What You'll Learn:

Resources Mentioned:

Your Next Steps: