For a long time, I thought the key to selling books was simple: go viral. I threw myself into creating content I hoped would explode, thinking that more likes and views would automatically mean more readers and more success. But the reality? That mindset left me creatively drained, constantly comparing myself to others, and no closer to the sustainable author career I wanted. In this episode, I'm sharing how chasing virality hurt my writing, my mental health, and my publishing goals—and what I've learned since. You don't have to go viral to make an impact or sell books. You need intention, strategy, and a focus on long-term growth. If you're tired of the social media rat race, this one's for you.

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