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“Decision Is The Ultimate Power.” - Tony Robbins

We’ve written a lot recently about the utter dominance of LPL in the recruiting wars.  They are an absolute juggernaut right now with a value prop that should be seen as incredibly appealing to most advisors. So this next statement may seem weird - if you are an Atria advisor you might want to consider fielding offers from other BDs right now.

LPL just announced they are acquiring Atria which is an incredible feather in their cap - and to be honest it speaks highly of the job Atria was doing growing and building a corporate culture.

So why would an Atria advisor not be excited to just shift over to LPL?

Choice.

If you are an Atria advisor who felt LPL was the right place for you, you probably would have been better served getting a transition package and the support boost that comes with a move earlier.  Though we have no doubt Atria advisors will be well taken care of (we saw a report about retention bonuses, etc), are they worth as much as an offer for a growing firm moving to LPL even 2 weeks ago?

What if you left LPL to go to Atria?

What if you purposely chose Atria over LPL?

There are lots of reason why going along for the ride might not make sense.  Also, securing offers from other BDs is a click away (no risk, zero cost to you…).

We advocate every day for advisors to consider LPL and we will continue to do so, but our process is centered on finding the best fit for each individual advisor, there is no one-size-fits-all solution.

If you are an Atria advisor, consider the power you hold by asserting your right to choose your own career path.  Once you have a few offers in hand you can compare them to LPL and make the best decision possible for you - not just the corporate entities involved in the acquisition.