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Feeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you:

• People aren't hunting for the cheapest option; they're looking for businesses that provide genuine value and demonstrate expertise.
• History shows that lowering prices during uncertainty often backfires. Instead, focus on maintaining your prices while enhancing your value.

In this episode, I share my personal experience navigating economic shifts, including how I pivoted my photography business in 2010 when others resisted change. While competitors clung to outdated methods, I adapted to meet evolving customer needs—and thrived.Key Takeaways:

• Why the middle market disappears during economic uncertainty.
• How to stay visible, consistent, and authentically connected to customers.
• The importance of listening to your customers instead of competitors.

Ready to stay consistent with your marketing through uncertainty?

Download my free Content Clarity Calendar from the show notes and position yourself as the steady, confident business that discerning customers are seeking right now.

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