Medical Affairs teams are producing more scientific content than ever, yet clinicians often never see it. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Amit Phull, Chief Clinical Experience Officer at Doximity, to discuss why the “build it and they will come” model no longer works.


Amit Phull is the Chief Clinical Experience Officer at Doximity, a professional network for medical professionals. A board-certified emergency medicine physician and digital health leader, Amit bridges medicine, technology, and healthcare delivery. With vast expertise in clinician behavior and digital engagement, he brings 15+ years of experience helping organizations effectively communicate scientific content to busy healthcare professionals.


We’ll talk about:

• What clinician behavior actually looks like in practice
• How Medical Affairs can rethink content strategy around personalization, video, and third-party platform partnerships. 
• Data-backed insights on what drives real engagement on Doximity
• Why the most valuable science in the world means nothing if it never reaches the people who need it

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.