Every clinic believes they “do recall.”

But in reality? Most are running a blunt, ineffective, unmeasured process that leaks revenue, frustrates patients, and quietly erodes growth.

In this episode, Jared breaks down why patient recall, reactivation, and ongoing engagement cannot be done well in-house — and why clinics consistently underestimate the complexity of doing it properly.

We unpack:

🔍 The myths clinics believe about recall

• “We call patients the moment they miss an appointment.”
• “We send three emails and three phone calls — so we’re on top of it.”
• “Our team is great with leads, so we’ll just reuse that process.”
• Spoiler: none of this works in reality.

📉 Why traditional recall fails

Wrong channels (email + daytime phone calls = dead on arrival)

• Wrong timing (recall when you’re free, not when patients actually respond)
• Wrong people (recall is not an admin job — it’s a revenue-centric coordinator role)
• No measurement, no reporting, no optimisation

🏥 The operational ceiling every clinic hits

Clinics try to “just hire someone” — but one person cannot handle the complexity, data, timing, sequencing, or volume of a modern recall engine.

And when that person goes on holiday? The entire revenue function collapses.

(We call this the Holiday Blackout.)

📈 What great recall actually looks like

A business function, not a side duty

• Multi-channel, multi-touchpoint, personalised communication
• Timing optimised around patient behaviour, not clinic convenience
• Full funnel visibility: who is disengaged, why, and what to do next

💡 The uncomfortable truth

Most clinics say they don’t do “sales.”

But if you have a website, run ads, post on social, or want patients to come back — you already are in sales.

You just don’t have the structure, talent, or tooling to run it properly.

🔧 The rise of PRM

Jared also explains the difference between:

• PMS
• CRM
• PRM (patient relationship management)

…and why PRM is becoming the missing engine inside modern private healthcare.

🎧 Listen if you want to learn:

• Why your recall program “feels” active but produces no results
• Why thousands of patients in your database have no next appointment
• Why clinics overspend on marketing instead of fixing the real leak
• How to shift from reactive patient management to proactive
• What an end-to-end recall engine truly requires