Open Banking Expo’s Ellie Duncan is joined by Experian’s Sam Kerr, director of software innovation, and Laurie Schnidman, global VP of Saas product, for a discussion around the need to design user experiences that correspond with rapidly changing customer experiences, and what this might look like as part of a new or existing customer journey. They also talk about some of the complexities that sit behind the seamless decisions and what can be learned from the fintechs.