The Measurement Minute

Why CLTV : The Measurement Minute #21 w. Gary Angel


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The Measurement Minute #21 with Gary Angel : Why CLTV   If MoviePass made plenty of VoC and Strategic analytic mistakes, nothing they did was more fundamentally wrong that failing to pay adequate attention to shape of their CLTV distribution. It’s a surprisingly common failing in digital marketing.
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The Measurement MinuteBy Gary Angel

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