In this episode of The Coaching Table, we explore a powerful sales insight that can transform how coaches run their first client calls. Instead of getting stuck chasing objections about time or money, we highlight the importance of uncovering the client’s “why now” moment—the emotional urgency that brought them to you today. We explain how to identify these emotional triggers and use them to frame your proposals in a way that connects directly to the client’s needs. By shifting from generic pitches to urgency-driven conversations, you’ll not only close more sales but also deepen client commitment and trust. If you want to stop losing clients to stalled decisions and start creating stronger agreements, this episode shows you the path forward.

What You’ll Learn in This Episode

• Why chasing objections is a dead end in sales.
• How to uncover the client’s “why now” moment.
• The magic question that reveals emotional urgency.
• How to apply this insight in real-life coaching calls.
• Ways to turn urgency into stronger client commitment.

“Clients don’t commit because of logic. They commit because of urgency—their ‘why now.’”

Episode Chapters

• 00:00 Introduction to Sales Insights for Coaches
• 01:39 The Common Mistake: Chasing Objections
• 02:42 The Core Insight: Chasing Moments
• 03:45 The Magic Question: Why Now?
• 06:47 Applying the Insight: Real-Life Scenarios
• 09:55 Connecting with Urgent Clients
• 11:21 Conclusion and Final Challenge

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.

Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com