You may already know from listening to this podcast that college enrollment is at an incredible low. This crisis could have catastrophic consequences on the nation’s workforce and the overall economy. However, there are solutions for reaching Gen-Z where they are, and that responsibility is falling on marketers. A blog from our Vice President Strategic Communications Rachel Spencer details exactly how and why college enrollment is a marketing problem. 

In this episode, we talk about:

1. How educational values are changing for incoming students of all ages, and why you need to define a clear value proposition for your institution.

2. How you can leverage your career services team and promote dual enrollment. 

3. Promoting an authentic, DEIB-friendly college experience. 

4. Addressing COVID-19 and your institution's comeback and safety strategy.

Thanks for listening to The Access Success Podcast, produced by AccessU, a division of Access Advertising and Public Relations.