Community is not a business model.

It doesn’t matter how friendly your space feels.

If people wouldn’t fight to keep it open, you’ve got a structure problem.

Not a marketing problem.

Not a mood problem.

A foundation problem.

If your space disappears when the coffee runs out or the manager takes a break—

That wasn’t a community.

That was an atmosphere.

And the atmosphere doesn’t keep the lights on.

So what does?

→ Real relationships

→ A shared purpose

→ Clear agreements

→ Recurring revenue

As Joana at DINAMO10 says:

Coworking is an action, not a place.

It’s not a mood.

It's not a Pinterest board.

It’s a place people need—and would fight to keep.

Would your members notice if you weren’t there next week?

Would they care?

That’s the level we need to be operating at.

🔗 Read the full article:

What Is a Third Place (And Why Community Alone Won’t Save Us)

https://www.linkedin.com/pulse/what-third-place-why-community-alone-wont-save-us-bernie-j-mitchell-tuagf

🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise

🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]

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