Parul Singh, our JavaScript Consultant, welcomes Chris Cooney to the MP podcast to discuss "Why Companies Fail to Market Their Product to Engineers" 

Chris began as a Java engineer and worked across the stack, all the way from front end with React to DevOps and cloud engineering. Now, in addition to his role as a senior cloud engineer for Sainsbury’s, he runs a small marketing company, aimed at helping companies create content to engage with developers.

Areas Parul and Chris explore : 

• What does "marketing to engineers" mean?
• Why is this type of marketing so unique 
• Where do companies go wrong when marketing their products to engineers? 
• What are some classic mistakes?
• Tips to do marketing right 
• What forms of media do engineers most commonly consume? 

Connect with / Follow Chris : 

https://twitter.com/chris_cooney 

https://www.linkedin.com/in/%E2%9C%92%EF%B8%8F-chris-cooney-06751870/