I love undertaking social media and digital marketing audits. Deep diving into the data and answering the questions my clients and students have about their online performance - from social media, to ads, video, and content. 

But in creating those audits, I often do a comparative analysis with similar organisations in that sector. 

This is when the mood dips and 'comparisonitis' sets in. 

So, in this episode I want to talk more about why comparison kills creativity in digital marketing and why you should mind your own digital business to succeed online. 

Coming up on the show

• What does a competitor analysis tell you?
• Why setting your own goals will serve you better for growth online 
• How to communicate your own success to your management team 
• Steps to take to complete an audit and set goals
• I interview Jason Howley of Philomedia about digital data analytics

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Feedback

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If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.