David Hoisington and Scott Schuler from Complete Roofing Systems in Pennsylvania join Mike to talk about building a powerhouse roofing company with heart. David, the co-owner, opens up about the highs and hard lessons from scaling past $11 million, while Scott, the marketing director, shares how he's created real impact by staying in sync with the sales team and prioritizing authenticity over AI fluff. They talk bad leads, bad hires, rogue insurance agents, and how their culture—complete with a golf simulator and hunting lease—keeps the team bought in. If you're trying to grow your roofing business without losing your soul, this one hits home.

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Complete Roofing Systems:

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