What makes a brand win or lose trust in today’s chaotic, AI-driven world? Tony Chapman unpacks the marketing hits and flops of 2025 — and what they reveal about human connection, cultural timing, and consumer confidence.

From American Apparel’s cheeky Sydney Sweeney campaign to Canadian Tire’s quiet brand power move, Chapman breaks down what resonated, what backfired, and why simplification might be the next big wave. Hear how companies like Pizza Pizza and Nick's got bold with cultural storytelling while others, like Lululemon and Cracker Barrel, risked losing their core by chasing efficiency.

Discover why confidence matters more than ever — and what marketers need to understand heading into 2026.

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Tony Chapman
http://chatterthatmatters.ca

Originally aired on 2025-12-17