Most founders have the skills — but not the confidence to sell them. Business coach and author Julee Gracey joins Bradley Jacobs to break down why confidence is the real driver behind sales, visibility, and sustainable business growth.

Julee shares her journey from international modeling and TV to selling millions in real estate to coaching founders and executives — and the frameworks she uses to help entrepreneurs stop second-guessing themselves and start showing up. From her time audit method (which uncovered 97 wasted hours in one month for a single client) to her approach to emotional intelligence in sales, this conversation is packed with actionable tools. Bradley and Julee also discuss Never Split the Difference by Chris Voss and why making people feel heard is the single most powerful thing you can do in a sales conversation.

If you're a founder who knows you need to put yourself out there more, struggles with self-promotion, or just wants to sell with less friction and more confidence — this one's for you.

Connect with Julee Gracey:

• Book: Highly Confident — available on Amazon (audiobook now available)
• Website & Coaching: juleegracey.com
• Instagram: @juleegracey

Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 Introduction & Julee's background

01:10 The driving force behind her career pivots

02:34 Why she walked away from real estate

04:58 Discovering her mentorship superpower

07:07 Modeling, identity, and building thick skin

10:10 How to not take rejection personally

13:37 It's usually not about you

15:40 The two-minute pity party strategy

18:34 Communication, listening & marriage lessons

21:50 Defining emotional intelligence in leadership

24:36 Why EQ matters for business growth

26:37 Never Split the Difference & feeling heard

27:46 Controlling the sale while listening

28:03 The #1 principle from Highly Confident

30:26 The 15-minute time audit explained

34:03 Why every founder needs a coach

36:05 The 80% prospecting rule for founders

36:34 Overcoming fear of self-promotion

40:15 Building resilience from within

43:43 How to work with Julee Gracey