In this episode of The Coaching Table, we focus on one of the most overlooked elements of building a successful coaching business: self-assurance. Selling coaching services is not just about tactics, pricing, or marketing channels. It starts with absolute belief in the value you deliver. We explain why coaches must hold an unshakable conviction that their services work and why that belief has to show up clearly in every client interaction.

Confidence is contagious, and prospects can immediately sense whether you believe in what you are selling. Without it, even the best strategy will fall flat. We also highlight the dangers of imposter syndrome, showing how doubt erodes trust and makes it impossible to win clients.

Confidence, we argue, is not just helpful—it’s foundational to transforming lives and building a sustainable business. 

What You’ll Learn in This Episode
- Why belief in your service matters more than any sales script.
- How confidence influences a prospect’s decision-making process.
- The hidden cost of imposter syndrome in your coaching practice.
- Practical ways to project conviction that resonates with clients.
“If you don’t believe your coaching is the best solution out there, why would your clients?”

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