What you will learn: Consistency is key in creating content. In this episode, I'll talk about how to create consistent content that will make your brand stand out.

Transcript:

Welcome to the Get Media Smart podcast. Never struggle to get attention again.

I’m your host, Cheryl Tan

Want to learn how to get noticed by the media?

What if the media came to you, and right behind them….clients and customers?

How do you leverage that publicity to grow your company?

This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.

Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #10.

It is Day 10 of the 2-week Become a Media Magnet Challenge. How are you feeling about the challenge? Today, I feel, will be challenging, because it’s easy to say, very hard to carry out. We’re talking about consistency.

By the way, you can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business.

I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community to talk about your results.

Today's challenge, #10, is a big one. It's so important.

It is the importance of consistency.

It's so simple to understand, yet so hard to follow through.

Consistent content on your blogs, your social media channels, even your media mentions are critical to your success. You've heard of those "one-hit" wonders, musical artists who have one great song, and then they disappear.

That could easily happen for those who find success with a blog post that gets many shares, to a business that is able to get an interview for the 6 pm. news. If they don't continue to try to add value to their customers, if they aren’t consistency being seen in the media, people won't remember them.

It's the same thing with a paid ad for your business. One commercial won't typically do much for your bottom line. It's the consistency that makes big brands with big budgets so powerful.

Find a time every day to write or pick one week out of the month for your media outreach. Or decide to put together videos three times a week, once a week, monthly. Whatever you choose, put it in the calendar. But block off that time to create. You will be thankful you did this in the end.

I also wrote a blog post that gives you step by step instructions on how to create consistent content for your business. I’ll put the link to the article in the show notes for the episode, which you can get at cheryltanmedia.com/podcast.

What will you do today to create consistent content? That is your challenge for today.

This consistency - whether it's creating content, seeking out media relationships, or finding new customers - is critical for the success of your business. How do you create consistency in your company? Let's talk about it in the online community. Join "Get Media Smart” on Facebook.

You can find a link to the Facebook group, show notes, transcripts, and a link to the Become a Media Magnet challenge at CherylTanMedia.com/podcast. What do you think of this show? Please leave me a review in iTunes and if it’s the right fit, I’d love it if you subscribed to the “Get Media Smart” podcast at the same time.

I thank you for choosing to spend some time with me. Tomorrow, we’re talking about one thing you can do every day to get your name in front of journalists around the w...