In this episode of Atlanta Business Radio, Lee Kantor is joined by Kriston Sellier, President of id8, a branding agency specializing in mid-market manufacturing companies. Kriston explains how strategic branding can transform businesses by aligning internal culture with external messaging, shortening sales cycles, and driving revenue growth. She shares insights on conducting brand audits, the […] The post Why Consistency is Key: The Secret to Effective Branding appeared first on Business RadioX ®.