Cecilia Hsueh is the co-founder and CEO of Morph, the global consumer layer for driving blockchain adoption. A serial entrepreneur with over 12 years of experience building consumer-focused companies, she previously led crypto exchange Phemex to achieve $5B in daily trading volume. Before entering Web3, she ran a successful market research firm advising Fortune 500 companies on consumer strategy and built a direct-to-consumer sportswear brand. Cecilia is passionate about building inclusive web3 ecosystems for the mass market.