Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA.

Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. 

Find Emmanuel Online:

* LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ 

* Website: https://www.ipsos.com/en-us 

* Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828 

Find Jamin Online:

* Email: [email protected] 

* LinkedIn: www.linkedin.com/in/jaminbrazil

* Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

* Twitter: www.twitter.com/happymrxp 

* LinkedIn: www.linkedin.com/company/happymarketresearch 

* Facebook: www.facebook.com/happymrxp 

* Website: www.happymr.com 

Music: 

* “Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

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[00:00:00]

Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy M...