Content is king, but only if you do it right. But a lot of people are falling short when it comes to content marketing.   People want to feel educated before buying. The marketer who does that has the advantage. But it also has to be delivered in a way they want to consume it.   Right now, smaller businesses actually have an edge when it comes to content marketing. And the reason why might shock you.   Listen to this week's episode of Perpetual Profits to find out why.