The Life-Long Customer

Why Content Marketing and Community Building Go Hand in Hand For B2B Marketing with Megan Donahue, Content Marketing Manager, Virtuous


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We developed an experience that we call the “responsive weekly.”

It's a two-part thing that happens every week. It's a Tuesday email that introduces a topic that's important to our audience and gives a curated list of resources about that topic. 

Then on Thursdays, we have a 30-minute Zoom call about that topic. Usually, I do an interview with an expert and then the community chimes in, in the chat and asks their questions and offers their own experiences and just engages however they want to. 

We do that every week, and it's been so much fun.”

- Megan Donahue, Virtuous

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To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/

Follow the host Brad Hammond
https://www.linkedin.com/in/brad-hammond

#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing

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