Fynn Glover's mission is to help eCommerce brands create amazing content.

Glover believes that content has never been so important in the growth, and sustainability of a brand.

Here's why:

The advertising campaigns that were once very profitable are becoming more expensive.

Acquisition costs are increasing.

Competition is growing.

The only way to differentiate, and create long-term defensibility, is with a content marketing strategy.

Whether growing a list, nurturing leads, or driving repeat purchases, content has a critical role to play.

In today's episode, Glover unpacks how you can create a content marketing strategy that drives growth.

3 important takeaways that you won't want to miss:

1. how the best DTC businesses are prevailing with content

2. 3 ways to leverage your blog as an ecommerce brand

3. how to segment based on engagement with content