Why Content Really Is King, with Al Kavadlo

Al Kavadlo is our first guest on the show, and what a great one to start with. Al is known for his online platform promoting calisthenics as a primary source of exercise. He's written books and is the front man of the premier Progressive Calisthenics Certification, run by Dragondoor publications, the same people who created the Russian Kettlebell Challenge. Al has successfully learned to leverage his online platform to grow his offline businesses of personal training, workshops, and certifications. He also sells a lot of books. Join us in this interesting and in-depth discussing on how Al made it all happen.