The average B2B buyer receives more than 100 email a day. They switch between tasks 300 times a day, and use 56 different apps or websites. Let’s face it, we’re overwhelmed with content. Economist and social scientist Herbert Simon put it best when he said, “a wealth of information creates a poverty of attention.” Wise words for all of us content marketers. So how do we rise above the noise?

In a word: Context.