Pull up a chair for an epic sit down with Facebook ad OG, David Schloss, founder of Convert ROI who started running ads back in ‘07, almost went bankrupt twice, and now runs about $2B in ads for a ton of Fortune 500 companies.  We’ll talk about the insane ramp-up of a  3-month campaign for a no-name iPhone car charger that ripped through $21 million in ad spend and almost wiped out  the inventory of 3 manufacturers.  Then discover the “duh” reason why an ad for singing training that got 450,000 views hit a sour note on conversion.  Why a campaign for workout training is still kicking butt after 14 months.  Plus a body brush ad that we’ll roast to a crisp and identify ways that could save it... and more.

KEY TAKEAWAYS:

• The secret to spotting a winning ad on as little as $200 a day.
• The savvy advertisers’ reason you should never blow off Facebook reps.
• Why warm audiences are great for inflating engagement but worthless for this key metric.
• How to game credit cards for (employee) fun, profit, and disaster-proofing ad spend.
• Why patience pays off big time when you make these incremental shifts before you scale.

BIO:
David Schloss founded Convert ROI in 2013, just two years after he graduated from the University of Florida with a BS in Tourism and Hospitality Marketing and Management.  The agency, which manages over $2.5M  per month in paid advertising via social advertising channels, has a dedicated focus on building relationships with clients interested in an integrated advertising approach. Convert ROI enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns.