The Briefing

Why COOs Should Prioritise Operational Efficiency Over Growth


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Every day, COOs and operations leaders struggle with the same silent killers: fragmented systems, endless back-and-forth between teams, and decisions made on stale data. The result? Slower sales cycles, missed revenue, and a quote-to-cash process that’s anything but seamless.


In this episode of The Briefing, Chris Muir (VP Sales, Workiro) and Andy Zinkle (Director, Go Virtual Office) break down the operational traps that stall growth and show how streamlining your processes isn’t just smart, it’s non-negotiable.


Backed by real-world examples and exclusive research, they reveal how leading businesses are rethinking their tech stacks and scaling without sacrificing efficiency.


You’ll learn how to:

✔ Break down silos between sales, finance, and operations

✔ Make faster, smarter decisions with real-time data

✔ Cut friction out of the quote-to-cash process

✔ Build a scalable, efficient back office without the usual chaos


Listen in and future-proof your operations before inefficiency costs you the next deal.


Introducing The Briefing: your essential series of webinars and podcasts focused on delivering key business insights. Packed with expert advice, each episode covers the latest trends, critical legislation, and practical strategies to help you stay ahead. Whether it’s compliance, industry updates, or innovative solutions, Workiro's The Briefing ensures you're equipped with the knowledge you need to drive success.

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The BriefingBy Workiro