How to format your copy for maximum impact

Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting.

But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well.

In this episode, Kate and Belinda share their thoughts and some pro-formatting tips for more readable copywriting.

Tune to learn:

• Why formatting is so damned important
• Fonts, sizes and spacing: our recommendations
• Clever formatting tricks to give your words more impact
• Good and bad list writing
• The biggest formatting mistakes new copywriting make

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Links mentioned in this article:

• What is a copy deck
• How to write a copy deck in five easy steps
• The smart copywriter's guide to copy decks
• Buy a copy deck template
• F shaped pattern article
• What is an interrobang
• SumoMe (Belinda's heat map widget)