This week on Behind the Brief, Jordan and Sarah unpack why copying your competitors could be holding your business back. From chasing trends to losing your brand's personality, they discuss why standing out beats fitting in and how originality is often your biggest competitive advantage.

This week on Behind the Brief, Jordan and Sarah unpack why copying your competitors could be holding your business back. From chasing trends to losing your brand's personality, they discuss why standing out beats fitting in and how originality is often your biggest competitive advantage.

Why Copying Your Competitors is Harming Your Business

Behind the Brief is a marketing podcast hosted by Jordan and Sarah from AIIMS Group.
Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.

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Behind the Brief is a marketing podcast hosted by Jordan and Sarah from AIIMS Group. Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.

Behind the Brief is a marketing podcast hosted by Jordan&nbsp;and Sarah&nbsp;from AIIMS Group.
Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.

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Why Copying Your Competitors is Harming Your Business

Why Copying Your Competitors is Harming Your Business