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Why Copywriting Continues to Be a Highly Demanded Skill with Erin Pennings
The marketing industry has been evolving rapidly over the last decade or so.
If you are able to successfully animate, articulate and deliver information as well as effectively communicate a brand message, you have a very marketable skill and can launch yourself into any career you choose.
As Erin Pennings, my brilliant B2B copywriter guest, explains, copywriting has survived the test of time. A successful career in it could reap more rewards than you might even imagine.
Successful marketing is always incomplete without the right words.
No matter the industry, your business needs crisp, engaging copy that entices your audience and seals your reputation in the market.
If you do not believe me, imagine this – imagine bumping into a potential customer unexpectedly. You speak of your work, your services, and the next thing you know is they are asking for your website address.
Now, what if… you don't have a website? Or maybe you aren't confident about how it looks? ('Not professional enough'?)
Maybe you thought your website could wait, but you also don’t want to miss out on this opportunity.
Here you are -- spiraling in a negative thought pattern.
Perhaps, you could still manage to land the offer, but wouldn't you agree it kept you spinning for a bit?
Today's conversation is dedicated to the listeners who want to learn about or succeed in the copy marketing world.
I am delighted to introduce Erin Pennings, Founder of CopySnacks, a boutique B2B copywriting microagency, as my guest for today's episode. She talks about building a successful marketing career, polishing your copywriting skills, and why the market space is forever hungry for copy-crazy hands. She also digs into some neatly developed copy fundamentals, including the definitive need for writing binge-worthy headlines!
Most important of all the points we discuss is leading as a shining mompreneur amid the responsibilities of everyday life. Learn to show up consistently for your passion and other tips to help you achieve the same!
Here is a quick look into the episode.
[03:36] From interning as a creator for art courses for a museum to running tours, Erin has always been a marketer. She's even worked with a graphic design agency and a PR firm. She narrates her story from there to becoming a copywriter.
[10:55] Writing for your own requirement is probably the hardest thing in the world, according to Erin. It's easy to dodge a personal project and go for client projects.
[12:32] How Erin coined the name of her business – CopySnacks
[14:45] Erin shares the common mistakes people make with their website copy: The headline – it's essential to have a headline that hooks your readers in a matter of just a few seconds
[16:57] Your website is your source of confidence. Not having it done the way you'd like could incite negative feelings in your minds when it comes to pitching for work or showcasing your services. Your website also adds to your credibility.
[19:54] List of copywriting services Erin offers today
[21:48] A well-written email is a way of communicating with your network; it makes sure you keep your customers.
[22:30] It's essential to have a solid network of people. When networking, it is helpful to remember that it's easier to contact someone who's just a step ahead of you than someone who's levels above you.
[25:51] Why authenticity will be the marketing trend for 2022 and beyond – people are tired of being sold to.
[27:13] Erin's advice for you – If you're uncertain of giving your dream a go, or are even just curious about it, give it a try. Make the leap; who knows maybe, things will all seem to fall into place?
[28:52] Advice for mompreneurs – invest in a good day-care for your kids, try bringing in someone to deep clean your house once a month at least, show up at your work desk consistently.
[31:15] Erin's book recommendation for you – Building A Story Brand by Donald Miller
[32:10] Where to connect with Erin
About Erin Pennings
Erin Pennings is a B2B Copywriter with over fifteen years of marketing-copywriting experience. She is the Founder of the CopySnacks copywriting agency.
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By Dori StewartThe marketing industry has been evolving rapidly over the last decade or so.
If you are able to successfully animate, articulate and deliver information as well as effectively communicate a brand message, you have a very marketable skill and can launch yourself into any career you choose.
As Erin Pennings, my brilliant B2B copywriter guest, explains, copywriting has survived the test of time. A successful career in it could reap more rewards than you might even imagine.
Successful marketing is always incomplete without the right words.
No matter the industry, your business needs crisp, engaging copy that entices your audience and seals your reputation in the market.
If you do not believe me, imagine this – imagine bumping into a potential customer unexpectedly. You speak of your work, your services, and the next thing you know is they are asking for your website address.
Now, what if… you don't have a website? Or maybe you aren't confident about how it looks? ('Not professional enough'?)
Maybe you thought your website could wait, but you also don’t want to miss out on this opportunity.
Here you are -- spiraling in a negative thought pattern.
Perhaps, you could still manage to land the offer, but wouldn't you agree it kept you spinning for a bit?
Today's conversation is dedicated to the listeners who want to learn about or succeed in the copy marketing world.
I am delighted to introduce Erin Pennings, Founder of CopySnacks, a boutique B2B copywriting microagency, as my guest for today's episode. She talks about building a successful marketing career, polishing your copywriting skills, and why the market space is forever hungry for copy-crazy hands. She also digs into some neatly developed copy fundamentals, including the definitive need for writing binge-worthy headlines!
Most important of all the points we discuss is leading as a shining mompreneur amid the responsibilities of everyday life. Learn to show up consistently for your passion and other tips to help you achieve the same!
Here is a quick look into the episode.
[03:36] From interning as a creator for art courses for a museum to running tours, Erin has always been a marketer. She's even worked with a graphic design agency and a PR firm. She narrates her story from there to becoming a copywriter.
[10:55] Writing for your own requirement is probably the hardest thing in the world, according to Erin. It's easy to dodge a personal project and go for client projects.
[12:32] How Erin coined the name of her business – CopySnacks
[14:45] Erin shares the common mistakes people make with their website copy: The headline – it's essential to have a headline that hooks your readers in a matter of just a few seconds
[16:57] Your website is your source of confidence. Not having it done the way you'd like could incite negative feelings in your minds when it comes to pitching for work or showcasing your services. Your website also adds to your credibility.
[19:54] List of copywriting services Erin offers today
[21:48] A well-written email is a way of communicating with your network; it makes sure you keep your customers.
[22:30] It's essential to have a solid network of people. When networking, it is helpful to remember that it's easier to contact someone who's just a step ahead of you than someone who's levels above you.
[25:51] Why authenticity will be the marketing trend for 2022 and beyond – people are tired of being sold to.
[27:13] Erin's advice for you – If you're uncertain of giving your dream a go, or are even just curious about it, give it a try. Make the leap; who knows maybe, things will all seem to fall into place?
[28:52] Advice for mompreneurs – invest in a good day-care for your kids, try bringing in someone to deep clean your house once a month at least, show up at your work desk consistently.
[31:15] Erin's book recommendation for you – Building A Story Brand by Donald Miller
[32:10] Where to connect with Erin
About Erin Pennings
Erin Pennings is a B2B Copywriter with over fifteen years of marketing-copywriting experience. She is the Founder of the CopySnacks copywriting agency.