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Why Courage is the Most Important Word in Business
News flash: There is no secret sauce when it comes to gaining customers.
And you can't always convince people to pay for your products and services - that's not the way modern business works. Instead, you have to give away everything you know. This requires both patience and courage to make sure you're doing things the right way.
Today's Sprout Social shout out goes out to Jeff Rohrs of ExactTarget and co-host of Social Pros. We're so proud of him because his book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, was named one of the 25 books that marketers and CMOs are reading this year.
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.
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By Jay Baer
4.9
99 ratings
News flash: There is no secret sauce when it comes to gaining customers.
And you can't always convince people to pay for your products and services - that's not the way modern business works. Instead, you have to give away everything you know. This requires both patience and courage to make sure you're doing things the right way.
Today's Sprout Social shout out goes out to Jeff Rohrs of ExactTarget and co-host of Social Pros. We're so proud of him because his book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, was named one of the 25 books that marketers and CMOs are reading this year.
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.