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Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to have creatives at the board table and unpack:
- Why the experience era demands right-brain thinkers in leadership.
- The difference between a growth marketing and a brand marketing mindset in a downturn.
- The 'glass ceiling' for creatives and why many creatives "shoot themselves in the foot" by not learning business strategy.
- How the "design-led movement" opened the door for Chief Design Officers—but why that's not enough.
Don't miss this one. It's a non-negotiable conversation if you're looking to elevate your creative impact and make the case for creative leadership in your business.
🎧 Listen now
Timestamps
- 00:00 - Introduction: Meet Adam Morgan and the case for creative leadership.
- 01:02 - Why the Experience Era demands creative leaders on the board.
- 01:43 - Why creative people are best poised to understand customers and emotional connections.
- 05:42 - The counter argument: Why most companies don't take this approach.
- 06:11 - The CMO challenge: Performance marketing focus vs. creative understanding.
- 08:35 - The 'glass ceiling' and why creatives aren't stepping up to C-level roles.
- 11:56 - Is creativity seen as 'fluffy'? The cultural problem of 'squeeze, squeeze, squeeze' operational efficiency.
- 13:58 - Design vs. Creativity: The impact of the design-led movement.
- 15:48 - The Chief Experience Officer: Why they are the master problem solvers.
- 17:43 - Building the creative leadership movement: The importance of seeing yourself up there.
- 21:25 - The search for B2B companies with a Chief Creative or Experience Officer.
- 23:17 - Closing remarks: Start the movement!
Send us a message if you enjoyed this episode
If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️
View all episodes
By Shaped ByIn this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to have creatives at the board table and unpack:
- Why the experience era demands right-brain thinkers in leadership.
- The difference between a growth marketing and a brand marketing mindset in a downturn.
- The 'glass ceiling' for creatives and why many creatives "shoot themselves in the foot" by not learning business strategy.
- How the "design-led movement" opened the door for Chief Design Officers—but why that's not enough.
Don't miss this one. It's a non-negotiable conversation if you're looking to elevate your creative impact and make the case for creative leadership in your business.
🎧 Listen now
Timestamps
- 00:00 - Introduction: Meet Adam Morgan and the case for creative leadership.
- 01:02 - Why the Experience Era demands creative leaders on the board.
- 01:43 - Why creative people are best poised to understand customers and emotional connections.
- 05:42 - The counter argument: Why most companies don't take this approach.
- 06:11 - The CMO challenge: Performance marketing focus vs. creative understanding.
- 08:35 - The 'glass ceiling' and why creatives aren't stepping up to C-level roles.
- 11:56 - Is creativity seen as 'fluffy'? The cultural problem of 'squeeze, squeeze, squeeze' operational efficiency.
- 13:58 - Design vs. Creativity: The impact of the design-led movement.
- 15:48 - The Chief Experience Officer: Why they are the master problem solvers.
- 17:43 - Building the creative leadership movement: The importance of seeing yourself up there.
- 21:25 - The search for B2B companies with a Chief Creative or Experience Officer.
- 23:17 - Closing remarks: Start the movement!
Send us a message if you enjoyed this episode
If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️