Hey podcast, today I speak very briefly on why all of us need to employ some form of marketing. The opportunity is too great for us to be making excuses for why we aren't getting the output we can. It's quite simple, the reason you aren't getting as many phone calls or inquiries is because no one is aware of you. Marketing is bringing awareness to your products and services and without it although it isn't always a direct return on investment, it's the sole variable between someone knowing who you are, and you being invisible.