In this episode, we're looking at a big topic - creativity. It sits at the heart of our industry but is a hotter topic than ever as, with the rise of AI and the increasing presence of technology in every aspect of our professional and personal lives, authentic human creativity is firmly back in the spotlight. 

What does creativity mean in today's marketing landscape? Where does creativity sit in the marketing funnel? Does AI have a role to play? How do you keep creativity flowing while keeping an eye on commerciality? Can (and should) you be taking a more creative approach to your marketing strategy and campaigns?

Jane Ainsworth, managing director of WPR, is joined by associate creative director Dan Gabriel to discuss all these points, while also sharing some personal creative highlights and explaining why 'glitter gravy' will be inscribed on Dan's headstone.  

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

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