Turns out, “qualified” doesn’t always mean “chosen.” So how do you bridge the gap?

In this ep, Caitlin unpacks a common struggle for health professionals turned creatives: feeling invisible despite years of training. Drawing from her own early business days, She talks about why leaning too heavily on your title might be creating distance instead of connection and offers three grounded, practical ways to shift how you show up in your marketing so your expertise gets noticed. 

Listen if you’re:

• Leaning on your title but still struggling to book clients
• Not sure how to explain why your background matters
• Craving a way to market that feels specific, grounded, and true to you

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