Crisis communication has changed. Most leaders have not.In this episode of The Authority Company Podcast, Joe Pardavila sits down with crisis communications expert Bradley Akubuiro, former Chief Spokesperson for Boeing and partner at Bully Pulpit International, to break down how modern crises actually work in a world shaped by AI, social media, and declining trust.Bradley explains why the old PR playbook is outdated, how anyone with a phone can control the narrative, and why trust is harder to earn than ever before.They also dive into:

• Why the “Friday news dump” no longer works
• How social media creates crises out of nothing
• The 5 fault lines every brand must understand
• Why most companies ignore internal damage during a crisis
• How to decide what is a real crisis vs internet noise
• What leaders get wrong when responding under pressure

If you lead a company, build a brand, or communicate for a living, this conversation will change how you think about reputation, trust, and control.

📘 Bradley’s book: Faster. Messier. Tougher.