When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia. 

With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed in all things franchising. 

On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry. 

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