Your customer must be at the center of your marketing. This isn’t a new concept to any savvy marketer. You have to map your customer journey and put the customer at the center of your marketing versus anything else—your business model, sales model, or organization. How does Paramita Bhattacharya—the CMO of Blurb—handle marketing and content creation? Listen to this episode of Content Callout to learn more. 

Outline of This Episode

• [1:36] Actionable strategies + tactics
• [4:07] Mapping the customer journey
• [6:44] Breaking down content creation
• [11:23] Overcoming data overwhelm
• [17:22] Approaching leadership and management
• [23:28] Building or outsourcing a team
• [26:20] Organizations Paramita supports

Resources & People Mentioned

• How Women Lead
• FirstBoard
• Tableau

Connect with Paramita Bhattacharya

• Connect on LinkedIn
• Follow on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts