In this episode of Future of Marketing, hosts Mada Seghete and Camille Ricketts sit down with  Lindsey Irvine, CMO of Square, to explore how marketing is evolving beyond the “AI bubble” and into the real world of SMBs. Lindsey shares how customer obsession, global market nuance, and a dual mandate of marketing to both humans and AI agents are reshaping modern go-to-market strategies. She also dives into how AI is transforming workflows, team structures, and even how marketers build and present ideas.

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