The Myth of Cost-Cutting

When a business owner feels the financial squeeze, the first piece of advice they often hear is:

"Cut costs."

And it makes sense at first glance—less money going out should mean more money left over, right?

But here’s the truth: you can’t cut your way to long-term profitability.

Sure, eliminating unnecessary expenses helps, but focusing only on cutting costs is like trying to win a chess game by only moving pawns. It’s one piece of the puzzle—not the whole picture.