If you're a founder still lurking behind your company logo like it's your last line of defence, I've got news for you: your business needs YOUR face, not just your fancy branding and pictures of your team or thriving office culture. 

Though those things are nice, a potential customer has nothing to hold onto. We buy from people, not businesses. 

That’s why you need to be building your personal brand, and I feel like podcasting is the cheat code you’ve been searching for.

Now, before you roll your eyes at this article thinking 'not another personal brand lecture,' roll those eyes back into their appropriate location and give me a few minutes of your time.

This podcast episode will show you why a podcast can solve your problems.

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