In this latest episode I talk about why data comes last when it comes to data-driven performance. Sounds counter-intuitive, right? Well, by taking lessons from how F1 teams approach data we can all learn an approach that helps keep performance front of mind, and leads to the smallest possible data set requirement

Check out my LinkedIn article on this topic here: https://www.linkedin.com/pulse/tail-wagging-dog-paul-teasdale/