Software implementations are often celebrated for their features, but the underlying data is what truly powers the system. In this episode of It's The End of The Week, Simon Dubuc and Jeff Hamilton discuss why data ownership is the ultimate make-or-break factor for digital transformation. They also break down LIDD’s approach to Digital Transformation Roadmaps—a strategic pre-project phase that helps businesses align their technology ecosystem, budget, and timeline before committing to a specific vendor.00:00 Why data ownership is the missing piece of implementation 03:45 The risk of new features becoming obsolete at go-live 07:05 Balancing ambition with reality: The Seven Levels of WIP trap 12:28 When to use a Digital Transformation Roadmap vs. starting an implementation17:15 Identifying the right size byte for a deployment21:10 Key deliverables: Architecture, requirements, and budget timelines