Why Data Will Help You Win More Home Staging Clients with Elaine Penhaul

Are you obsessively using data to track key metrics in your home staging business? You’ll be surprised to learn that some of the most successful home staging businesses rely on their numbers to be more effective. Today’s guest is Elaine Penhaul, an award-winning home stager and the owner of Lemon + Lime Interiors in the UK. She has a full team of salespeople, movers, and stagers, but she’s also wildly passionate about data and believes it’s an essential marketing tool for every home staging business. You’ll hear more about Elaine’s incredible new app, Stageflow, and how tracking a set of key metrics for every staging project has helped her become a more effective home stager. We also talk about the importance of creating case studies, the gap Elaine is filling with Stageflow, along with the plateaus of running a home staging business (and why you need to be thinking about your exit strategy!) Connect With Elaine Elaine’s website: https://www.lemonandlimeinteriors.co.uk  Elaine’s app, Stageflow: https://www.stagercon.com/stageflow  Elaine’s Facebook Page: https://www.facebook.com/lemonandlimeinteriors/  Elaine’s Instagram: https://www.instagram.com/lemonandlimeinteriors/  Elaine’s LinkedIn profile: https://www.linkedin.com/company/lemonandlimeinteriors/  Links and Resources Mentioned Learn more about our partner, Stageflow: https://www.stagercon.com/stageflow  Stageflow provides real estate agents, property developers, and home stagers with powerful data collection and reporting tools.  Enroll in our upcoming marketing workshops for home stagers. Learn how to market your home staging business online and build a marketing plan that gets staging clients.  Join me and Elaine on one of our upcoming home stager retreats! Join us in Florence, Italy from September 17-22, 2023, or in Tuscany, Italy from September 23-30, 2023. Click here to learn more and sign up. These retreats are designed to elevate your staging business by aligning your action plan for the next 12 months with the goals and dreams you have for your business and your life. Apply to speak at this year’s StagerCon! Our theme for 2023 is how to build multiple streams of income in your home staging business.