The Deal Podcast

Why Deals Fail After the Numbers Look Perfect


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In this episode, we sit down with Andre Broussard, a seasoned CPA operating at the intersection of private equity, venture capital, and middle-market deal execution.

Andre shares how he functions as a “CFO by the hour” for founders, operators, and investment groups and why accounting today is far more about psychology, judgment, and trust than debits and credits.

This conversation covers:

  • How CPAs support PE and VC firms before, during, and after exits
  • Why psychology and sociology matter more than spreadsheets in dealmaking
  • Common mistakes founders make when preparing to sell a business
  • What causes deals to fall apart late in the process
  • How AI and automation are reshaping accounting and financial diligence
  • The difference between VC growth thinking and PE cash-flow discipline

This episode is for dealmakers, investors, founders, and operators who want a clearer picture of how financial reality and human behavior collide in real transactions.

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The Deal PodcastBy Joshua Wilson