Some writers write for themselves, or write the story they want to read. Fair enough. But if your goal is commercial success: to sell more books, get traditionally published, or market yourself effectively, you’re going to want to define your ideal reader avatar.

In this episode of the How to be an Author podcast, writing coach Karena Akhavein will talk you through how and why to find your audience, with tips on how to build an ideal reader avatar, and a clear, actionable, inspiring explanation of how exactly this will help authors to write, publish, and market their book.