Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February. 

Gullatt discussed the future of DEI in business and marketing and the importance of diversifying your marketing team. Here are some key ways DEI benefits organizations:

• Brand reputation;
• Cost savings; and
• Better financial performance.

While ignoring DEI will result in:

• Lack of innovation;
• Loss of perception; and
• Potential harmful revelation. 

RELATED LINKS

• Listen To Season 6, Episode 10
• Register For B2BSMX In Boston