Why Derek Halpern Says You Should STOP Split Testing Right Now (And Do This Instead…)

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

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Why Derek Halpern Says You Should STOP Split Testing Right Now (And Do This Instead…)

Why Derek Halpern Says You Should STOP Split Testing Right Now (And Do This Instead…)